As subscription numbers start to contract, interest in physical entertainment goods is heading the opposite direction. Take vinyl: In 2024, revenues from vinyl record sales grew 7% to $1.4 billion, according to the Recording Industry Association of America, its 18th consecutive year of growth. In 2023, vinyl purchases surpassed CD sales for the first time since 1987. Sales of luxury and indie print magazines and photo books have also surged, particularly among young audiences. In 2026, there’s even rebounding interest in retro items that aren’t even on production lines anymore, from vintage gaming consoles to iPods.
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更深一层的挑战，在于各地以高额补贴、场景开放争相“引虾入池”时，资源的集中倾斜难免在不经意间扭曲创新的自然流向。一些犹豫不决的企业，可能因政策和舆论的鼓动“跑步进场”，但没人能打包票他们能够成功。更有甚者，部分企业可能从“攻坚核心技术”转向“包装概念以适配政策”，催生出追逐短期红利的“套壳智能体”。这不仅消耗宝贵的财政与算力资源，更可能挤出那些专注底层，却未必符合“热点标签”的真正创新。